Vancouver Internet Marketing + Web Design

Is This You?

Internet Marketing Workshops and Seminars in Vancouver

Do you still advertise in the Yellow Pages?

Are you still wondering if Social Media is a valid marketing tool for your business?

Are you looking for an effective and sustainable online presence?

Do you want to learn how Facebook, Twitter, and YouTube could bring more clients to your door?

Are you lost in the overwhelming noise that comes with Social Media Marketing?

Join us for one of the upcoming Marketing Workshops in Vancouver, BC

Online Marketing Tips

Google AdWords Tip: View the Search Query Report regularly. This is now integrated at keyword level in the AdWords interface. Click See All Search Terms, to find negatives which can be applied at adgroup level.

Google AdWords Tip :Add keywords which are creating impressions but not clicks. We often just pause these keywords, but really, we don't want ads to show for keywords which don't result in clicks.

PPC Tip: Always add the negative, even if that word appeared just once. It could be the start of something.

PPC Tip: When starting a new campaign, use broad match carefully by being prepared to review the search query report daily until the campaign is running smooth.

SEO Tip: Do you have at least 200 words of clean html text on your homepage (for SEO purposes)? There are lots of creative ways to expand your homepage copy without sacrificing the design and usability

SEO Tip: Title Tag is what you see in the top of your browser when you open a page. This is one of the most important on-page SEO optimization factors. Make sure to keep it clean and very targeted.

Google AdWords Management tip:Be local! Include location in ad copy and sync up to Google Places listing. Creating smart ad copy will save you time, money and headaches!

Google AdWords (PPC) tip: Spell out benefits in your ad copy. It's time to blow your own trumpet. Use a strong call to action and tell the user what you want them to do.

Google AdWords Pay Per Click (PPC) tip: Test Ad Creative. Change one thing only and wait to see the impact. Set expectations in your ad copy. Attract the right kind of traffic. Include pricing in your ad copy, no point to being mysterious.

Fresh from the Blog

The Company-Client Relationship

In any close relationship, trust and communication are important for its success – and this goes for business relationships, too. We learned the value of this relationship while we were working with Margery, the owner of The Compassionate Parent Coach as we worked with her to create her company’s website and identity. Margery came up with a very good point during the collaborating process: that her vision couldn’t truly come to life until she was ready for it to blossom. For her and many of our other clients, it was important that she was ready to begin the process of turning her ideas into a fully branded image; once she realized this, she was able to play a huge role in the creation of her website and the identity that came along with it. With that first step achieved, it was easy for Margery to cultivate a relationship with us at Cucumber [...]

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Marketing the WHY and not the WHAT.

Why do you do what you do? 8 hours. Every day. Sometimes on the weekends. Is work supposed to feel like “work” or is it ok for it to be “fun.” How about “marketing” what you do? Is it work for you or fun? I think most things in life should be fun, including marketing. Well, marketing is what I personally do every day, so it’s my job to make it fun for me and our clients. When marketing becomes something you “have to do” it’s not good. Nothing is “good” if you “have to” do it. It’s much better to be the “chooser” than the “beggar,” isn’t it? So, how do you do it, so your marketing strategy is FUN! Step 1. Think about the “WHY.” Why are you doing, what you are doing. 8 hours a day, sometimes more… – Aside from “making money” – Aside from “making [...]

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We are Hiring! Junior Web Developer/Designer Wanted

Position Title: Junior Web Developer-Designer IMPORTANT: MUST BE EXCELLENT AT BOTH DESIGN + WEB DEVELOPMENT Reports To: Project Manager JOB SUMMARY The developer will design, develop, test and deliver web sites, applications and components. Enhancements and defect resolution will be required on an ongoing basis. Best practices and design methods will be utilized to insure the success of the projects. The developer will have the ability to create web applications (Web sites mostly) and components from the requirements stage, through design, through production deployment. They will be required to have experience in graphics, layout, scripting, programming, as well as development involving compatibility and seamless integration with various technologies such as, but not limited to, WordPress, Java and ColdFusion. Flexibility, adaptability and the ability to learn quickly in various technical and creative environments, while delivering quality work by tight deadlines, are key attributes of this individual. PRINCIPAL ACCOUNTABILITIES • Operates effectively [...]

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