Vancouver Internet Marketing + Web Design

Is This You?

Internet Marketing Workshops and Seminars in Vancouver

Do you still advertise in the Yellow Pages?

Are you still wondering if Social Media is a valid marketing tool for your business?

Are you looking for an effective and sustainable online presence?

Do you want to learn how Facebook, Twitter, and YouTube could bring more clients to your door?

Are you lost in the overwhelming noise that comes with Social Media Marketing?

Join us for one of the upcoming Marketing Workshops in Vancouver, BC

Online Marketing Tips

Google AdWords Tip: View the Search Query Report regularly. This is now integrated at keyword level in the AdWords interface. Click See All Search Terms, to find negatives which can be applied at adgroup level.

Google AdWords Tip :Add keywords which are creating impressions but not clicks. We often just pause these keywords, but really, we don't want ads to show for keywords which don't result in clicks.

PPC Tip: Always add the negative, even if that word appeared just once. It could be the start of something.

PPC Tip: When starting a new campaign, use broad match carefully by being prepared to review the search query report daily until the campaign is running smooth.

SEO Tip: Do you have at least 200 words of clean html text on your homepage (for SEO purposes)? There are lots of creative ways to expand your homepage copy without sacrificing the design and usability

SEO Tip: Title Tag is what you see in the top of your browser when you open a page. This is one of the most important on-page SEO optimization factors. Make sure to keep it clean and very targeted.

Google AdWords Management tip:Be local! Include location in ad copy and sync up to Google Places listing. Creating smart ad copy will save you time, money and headaches!

Google AdWords (PPC) tip: Spell out benefits in your ad copy. It's time to blow your own trumpet. Use a strong call to action and tell the user what you want them to do.

Google AdWords Pay Per Click (PPC) tip: Test Ad Creative. Change one thing only and wait to see the impact. Set expectations in your ad copy. Attract the right kind of traffic. Include pricing in your ad copy, no point to being mysterious.

Fresh from the Blog

3 Reasons Social Media ROI And Social Adspend Will Increase

Many businesses, organizations, and individuals will contest and suspect the return on investment (ROI) from Social Media. ROI can be grey and intangible to some, but this is definitely not the case. Not only do we see the plentiful benefits of Social Media (for example: brand management, engagement and customer service), we can expect an upward growth of Social Media ROI in the future. Why is that? Technology is constantly changing. And the way technology and online marketing are moving is towards uniting consumer and business needs. This is what will make Social Media ROI clearer and increase Social adspend. Let’s take a closer look at three future Social Media progressions: Social adspend will be more transparent. Facebook has already released several changes in Facebook Insights and their advertising analytics. We will see more social analytics services and metrics to better target and measure marketing efforts. Your brand message will stand out with improved content organization. [...]

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{SEO} As Strong As Your Weakest Link. How to Fix Your Broken Links

Links (external and internal) are extremely important for Search Engine Optimization (SEO) and your overall Internet Marketing. It helps get your website found and allows your visitors to go to and navigate through your site. However, every now and then, a broken link will appear. This can affect your SEO and frustrate your visitors. Here’s how you can track them down: Go to your Google Webmaster Tools. You must have an account open with them. Click ‘Diagnostics’ on the left-side panel Go to ‘Crawl Errors’ Under the ‘Web’ tab, you will see your ‘Not Found’ errors. These are your broken links. You will find broken links (404-errors) coming from your own site as well as any external links to your site. You can then download this chart to get cracking on fixing these broken links. There are several ways you can correct broken links. [...]

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Landing on Both Feet. What Is a Landing Page and What Makes It Great?

So you have a great-looking website, but did you know that individual landing pages can be the main driver to your entire site? Landing pages are key to components all forms of Internet Marketing, including Search Engine Optimization, Email Marketing, and especially important for Pay-Per-Click advertising. The bottom line is that landing pages are what captures and captivates your online visitors. It is a single web page that visitors first see and is intended to communicate one central idea (such as one of your services, an announcement, or sign up form). A great landing page has many factors. Here are the top 5 factors you need to know to make your landing page phenomenal and captivating. A fabulous headline. Make sure your visitors can see it and it explains your intent short and simple. List of benefits. The visitor is always thinking “what’s in it for me?” So lay it [...]

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